How to Sell SEO

Whether you’re trying to sell SEO services to your client, or you want to make sure you’re prepared to do so, there are some important things to keep in mind. These include: tying it back to the ROI and revenue of the search engine, setting clear expectations for communication with clients, and finding the best email templates.
Prepare for SEO sales

Having a great SEO sales pitch is essential. It may not be the easiest thing to sell, but it is important to demonstrate your knowledge and expertise to prospective clients.

The best way to do this is by learning about your customer. This information includes their website, industry, and their competitors. This can be done through a simple pen and paper method or through the use of a software tool. This is a good way to make sure you are providing the best service possible to your clients.
Find section-by-section article for your emails

Getting started with email marketing can be difficult, but it doesn’t have to be. Use templates to boost your response and open rates. Here are three things you should consider when selecting a template.

First, make sure choose matches the layout and design of your website. You can also customize it to reflect the industry, your product, or your prospect. If your emails are sending prospects to your website, make sure they have a good overview of your business.

Secondly, ensure your email format allows for easy reading. The most common template is a single column, which has easy readability and doesn’t require resizing. However, it can look bland without visual elements. You can also choose a multi-column email that gives your subscribers a variety of viewing options.
Set clear expectations for communication with clients

Having a set of clear expectations is important when selling SEO. If you don’t, you risk a frustrating customer service experience or losing a client who is simply looking for a bargain. You also want to keep your team aligned and focused, and setting clear expectations is one way to accomplish that.

The best way to manage expectations is to document the project’s details. You can do this by taking notes after each call. The notes can include the schedule, the objectives, and any major milestones along the way. This is a great way to keep everyone in the loop and can be easily emailed to clients after the fact.
Build desire for services by sending out a website audit

Using a website audit service to improve your company’s online presence is a good way to get your foot in the door. Performing an SEO audit will help you identify any major flaws in your site’s design and ensure that you are sending out the right signals to search engines. This will increase the chances that you will get search traffic. You can also use a website audit to find the hidden opportunities that will lead to better results.

A website audit will also include a technical section that discusses the major elements of your website’s architecture and functionality. Some of the important elements include the page load time and image optimization. If your web pages load quickly, your customers will be able to find what they’re looking for without spending too much time fumbling around.
Show how search can help achieve goals outside of the SEO team’s goals

Generally, most SEO campaigns focus on improving rankings and links. However, there are many factors that impact search results and that are outside of the control of the SEO team. These include spam metrics, links built with the intent of SEO, and the number of linking root domains. To achieve success, you need to have a realistic target. You need to push yourself, and you need to make a case for why the ROI of your efforts is worth it.

The biggest goal of any SEO campaign is to increase the traffic to non-branded pages. You can do this by monitoring your rankings, and tracking which pages get traffic when branded or unbranded queries are entered into the search engine. You can then use this information to create a content plan that is aimed at high value keywords and keyword phrases.
Tie it back to SEO KPIs

Keeping tabs on SEO metrics helps you measure the performance of your SEO campaign. They can be used to show the results of your efforts and justify the costs of SEO. They also allow you to track the performance of paid advertising and the results of bought keywords.

There are two types of KPIs for SEO: customer-oriented and business-oriented. Customer-oriented measures are more useful for measuring the progress of your SEO campaign. They can help you evaluate how effective your SEO strategy is and how it is affecting your site’s performance.

Affordable SEO LLC
4407 Temecula St UNIT 6, San Diego, CA 92107
(702) 827-0333